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Genesis Inc. - Hampstead Theatre

Preview by Lizzie Guilfoyle

AS WELL as Describe the Night, Hampstead Theatre’s 2018 spring/summer season includes the world premiere of Jemma Kennedy’s Genesis Inc. which runs from June 28 (previews from June 22) to July 28.

Cyclist are you? Good for the lungs, less so for the sperm. Try fast walking instead.

Directed by Laurie Sansom, Genesis Inc. is a multifaceted tale of the final frontier of 21st century capitalism: the privatisation of human reproduction.

Described as a richly imaginative, topical, and explosively funny new comedy, it takes a closer look at the lengths to which people will go to defy biology – and at the moral compass of an industry that trades on fear and hope.

Serena and Jeff have one last chance: Genesis Incorporated, whose glowing testimonials and bespoke treatments surely justify a final roll of the dice. Meanwhile, Bridget has put her future literally on ice while she focuses on her high-flying career and on finding Mr Right. And all Miles wants is a steady salary so he can buy a property in Zone 4 – oblivious to the fact that, in a different kind of currency, he’s actually the richest of them all…

Jemma Kennedy’s previous playwriting credits include Second Person Narrative (Tonic Theatre commission as part of the Play for Platform Series); The Gift (New Vic Theatre); The Summer Book, The Prince and the Pauper (Unicorn Theatre); Don’t Feed the Animals (National Theatre Connections) and The Grand Irrationality (Lost Theatre, Los Angeles). She is currently writing her first stage musical, Electric Ladies, for Universal Music.

Kennedy’s other writing credits include her novel Skywalking (Penguin) and Captain Webb, her first feature film, which was released in 2015. Film adaptation work includes Barbara Pym’s Excellent Women and Lissa Evans’ Crooked Heart (both for BBC Films). She will also adapt Iris Murdoch’s The Sea, The Sea for BBC Television.

Laurie Sansom was the Artistic Director and Chief Executive of the National Theatre of Scotland until 2016 for whom he directed The James Plays trilogy by Rona Munro, which premiered at the Edinburgh International Festival in 2014 before they transferred to the National Theatre in London, where they won the Evening Standard and Writers’ Guild Awards for Best Play. In 2015, he directed his own adaptation of The Driver’s Seat by Muriel Spark, and The 306:Dawn, a new site-specific piece of music theatre telling the stories of the 306 British soldier executed for cowardice in the First World War.

Read more about Hampstead Theatre’s 2018 spring/summer season.

For more information, call the box office on 020 7722 9301 or visit