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Sedos presents How to Succeed in Business without Really Trying at the Bridewell Theatre

Preview by Lizzie Guilfoyle

SEDOS is presenting a new production of the Tony award-winning musical How to Succeed in Business without Really Trying at the Bridewell Theatre – from May 15 to May 25, 2019.

From the creators of Guys and Dolls and The Most Happy Fella, this witty, satirical show is set in a 1960’s American office – not unlike (a more lighthearted version of) Mad Men.

Based on How to Succeed in Business without Really Trying by
Mead, How to Succeed has a book by Abe 
 Weinstock and 
Gilbert and music and lyrics by Frank 

The story follows J Pierrepont Finch, a lowly window washer, who has a little red book called ‘How to Succeed in Business without Really Trying’. Using the helpful hints this book contains, he climbs the corporate ladder and becomes a high-powered executive at World Wide Wickets – a cricket wicket company.

The incompetent, confused and nepotistic employees that he encounters include the aggressively compliant “company man”, the intimidating big boss, and his lazy, fawning nephew. Along the way, Finch has to learn how to navigate the Executive Washroom, the office party on the roof, an apocalyptic caffeine shortage and, of course, how to fall in love.

Director Peter Shimmin said: “How to Succeed is one of those feel-good classic musical theatre shows which combines great songs, hilarious characters and stunning dance routines. The team have been working hard for six months to create a truly outstanding production, and we’re pleased to be back in our home at the Bridewell Theatre to bring this wacky show to a new audience.”

How to Succeed also features choreography by Samantha Miller, musical direction by Michael Cannon and Will Gaines, and is produced by Rebecca Chisholm.

The cast includes James Leggat (as J.P Finch), Miranda Evans (Rosemary Pilkington), David Robson (J.B Biggley), Lauren Clarke (Smitty), Matt Young (Bud Frump), Tessa Kennedy (Miss Jones), Lora Jones (Hedy La Rue), Ben Woolley (Bert Bratt) and Sam Barnes (Mr Twimble/Wally Womper).

Since 2012, Sedos has been the resident theatre company at the Bridewell Theatre.

Tickets: £14.50 – £23. To book, visit

Times: 7.30pm, with Saturday matinee at 2.30pm.

Gala Nights: Saturday, May 18 and Friday, May 24. Ticket includes a free glass of fizz and a show programme.

Sedos is also presenting a new production of Terence Rattigan’s acclaimed drama, After the Dance, at the Bridewell Theatre (April 9 to April 13, 2019).