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Story: Jack Foley
CARBON recently launched its flag ship record store with a line
up of some the UK's most exciting live acts and Dj's.
The two storey, 3,000sq ft shop, in Kingly Court, Soho, was the
venue for a four-day launch week, which kicked off on June 12,
with a VIP only night.
Guests were invited to enjoy the laid back environment of the
store, while being treated to an acoustic set by singer songwriter,
Dylan Rippon, before
the heat was turned up on a perfect summer night with sets by
Carbon's own Chris Tubbs, Bent
and Sasha.
Carbon are respected throughout the dance industry as cutting
edge taste makers, dedicated to finding and breaking new music
and introducing it to the public in a friendly and enjoyable way.
The new Kingly Court store, however, is a beautifully designed
and set out store carrying all genres of music.
Customers and browsers, alike, are invited to visit the store
and discover new music for themselves, in four simple genres:
l Guitars, including indie, rock,
country, blues;
l U Got Soul, featuring hip hop,
rnb, soul, reggae, funk;
l Just Chillin - lounge, electronica,
jazz,
l and Good Times, with house, breaks,
electro, disco.
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Keeping true to its mission of mixing big names with cutting-edge
tracks and new sounds was clearly the theme of the Carbon launch
week, with artists performing in store throughout the weekend
of opening.
Highlights included Simian, Nextmen, Sneaker Pimps and an awesome
live set from Fat Freddy's Drop, one of New Zealands' hottest
and original live acts, mixing their own original rhythms with
jazz, soul and funk.
Jon Lee, of Carbon, commented: "We were delighted with the
response we've had from all types of customer, we've had a great
reaction to the live in store's we've put on and we're already
putting together a schedule of live events to take us through
to the end of the year.
"We want people to feel they can take their time to FIND
new music in Carbon, we have a trained team of staff to direct
people to their tastes, but discovering new music for yourself
is key, and we want to make sure people are entertained whilst
they're looking!
"We are now introducing an innovation called Musikube,
which enables all shoppers to scan any product in store and listen
to the music using a hand held device to help people shop.
"We're intent on revolutionising the way people think about
music / dvd retail and the cattle market mentality and we won't
stop innovating and entertaining whilst we' re doing it."
Carbon can also be found within Urban Outfitters in London, Dublin
and Glagow and will soon be opening up all over the country both
within Urban Outfitter stores and coming soon, within one of the
UK's leading retail chains.
As MTV and Radio 1's own Zane Lowe says: "Carbon is offering
music lovers a much more discerning and pleasurable experience."
Access our AV Room for some footage of the launch event.
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